Nicole Scherzinger has been named the spokeswoman for a new Kiss nails product.
The stunning songstress will become the face of the Impress Press-On Manicure – the latest technique in the brand’s nail care.
Nicole will appear in the full marketing campaign for the new product, including “television advertising, print, digital media and in-store displays for the launch, which is under Kiss’ Broadway logo,” according to WWD.
Senior vice president of marketing Grace Tallon is calling it the “biggest launch ever for Kiss”.
“We position it as clothes for your nail,” she explained. “It is a revolutionary way to apply polish. There’s no drying time. You peel on and peel off. It doesn’t chip and it gives the look of a gel manicure — but you don’t need an appointment.”
Impress is available in 18 colours and 18 patterns.
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