As part of the deal, Nargis has done a photo shoot for the brand. It will be used later.
She will endorse HCL’s computing products — ME branded Laptops and Tablets, HCL Desktops and Beanstalk All-In-One’s — across various platforms and will also feature in upcoming multimedia ad campaigns.
She is “ecstatic”.
“HCL’s gadgets are trendy, very user friendly and absolute value for money products. It is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am looking forward to this association with a home grown brand,” Nargis said in a statement.
The brand wants to “reach out to newer customers and markets” through their association with Nargis.
“Nargis Fakhri’s sophistication, style and cool quotient superbly personifies our brand. The association with Nargis, I am sure will add to our image as a brand that not only spells value for money, but also that offers next generation stylish computing devices,” said Princy Bhatnagar, vice president and head Consumer Computing, HCL Infosystems.